Irish Song of the Day ‘Never’ – All The Luck In The World

All The Luck In The World are three talented young guys hailing from County Wicklow and Maynooth, consisting of Neil Foot, Ben Connolly and Kelvin Barr who are currently students at the Brighton Institute Of Modern Music (BIMM) which is based in Dublin. Neil founded the band in November 2011, with the intention of playing and writing music for their own enjoyment.

All The Luck In The World began to gain some unexpected attention when they created a small, home-recorded discography that they posted on YouTube. They began to attract a small but enthusiastic following that has continued to grow. Their song “Never” accompanied by some simple footage of a car journey grabbed the attention of many and it had reached an impressive 70,000 views without any promotion. The song is featured in the new TV advert for the hotel comparison website Trivago this year allowing for ATLITW to reach a larger audience giving it significant media exposure. Since the TV advert aired the video has gained over 800,000 views! The Trivago advert is live across Europe since the start of January so you can expect to see those video views to increase even more!

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